Since starting my entrepreneurial journey I've read quite a few online resources, books, listened to podcasts, watched YouTube videos, and done everything I can to gain more knowledge about business basics, marketing strategies, and tips for selling in-person at craft fairs. I was drawn to Handmade to Sell because its title stated it was a guide to: "...owning, running, and growing your crafty biz".
Handmade to Sell is a very comprehensive guide to growing an artistic business. Most of its information is specifically intended for visual artists, designers, and illustrators, which made it feel very relevant to my business.
While I found some of the information outdated (it was published in 2012 and still references the old "knuckle-busting" credit card machines that artists suffered through using before options like Square and Paypal were viable...) I still found it to be a helpful reference guide for learning to sell your goods online and in-person, organizing art and craft shows, selling wholesale, and it even included a "Licencing 101" spread.
The book heavily discusses a non-profit called Hello Craft, co-founded by the author, Kelly Rand as an online resource for makers and crafters. It's a shame Hello Craft appears to no longer be in existence because it seemed like an amazing organization that supported makers by providing marketing & branding resources, workshops, and a social network for crafters.
This book is a perfect example of how quickly the art & craft market is changing and evolving, which is both exciting and intimidating. As I stated previously, some of the information is already outdated even though the book was only published a few years ago, however I still found most of the general information relevant, especially the spreads on in-person selling tips, and selling wholesale.
Handmade to Sell and other resources I've read lately lead me to believe two things:
1. Learning to evolve and adapt your business in the ever-changing tech scene can make or break you. It's crucial that you prepare yourself for changes in technology and the ways in which we sell our goods. (Etsy's new increases to seller fees are a perfect example of this).
2. One of the most important concepts young business owners should invest in is marketing. Social media has provided us with amazing tools via which we can market ourselves and our businesses and one of the best ways to grow your brand is to learn and invest in these technologies.
Below I've attached a few online marketing resources I've found to be helpful.
Digital Marketing Resources:
Etsy Sellers Handbook