I am over the moon to be sharing the first installment of Coffee With Creatives with you today! Coffee With Creatives is an opportunity for me to share some truly inspirational entrepreneurial stories with you by interviewing successful creative business owners from across the globe that create art using a variety of mediums. My guest today is April Moralba, an artist that I have been following on Instagram for the past year who creates absolutely phenomenal hand lettered graphics. She is the owner of CrashBoom Designs a freelance design outlet and online shop through which she sells apparel, prints, cards, and other items that feature her original artwork.
Without further ado, please enjoy Coffee With Creatives!
1. What prompted you to pursue the arts as a career? Is graphic design/lettering something you always knew you wanted to pursue?
I’ve always loved being creative. When I was a kid, I loved to write and play music, but I especially loved to draw. Before knowing what typography or graphic design was, I was obsessed with drawing letterforms and exploring their usage. If someone told my younger self that I could actually have a job drawing letters every day, I wouldn’t have believed it.
When I began college, I started out a psychology major, but quickly found that it wasn’t the path I wanted to pursue. On a whim, I switched majors to graphic design and fell in love with all the visual communication, art history, intro to typography, web design and fine art classes. My favorite class was an advanced typography class taught by John Langdon. It really opened my eyes to what you could do with letters. We created custom letters, learned how to create ambigrams and delved into how you can really play with typography beyond fonts and traditional letterforms.
Despite my obsession with letters, I veered away again, getting a job at a magazine, and went down a more traditional graphic design career path doing editorial, commercial and marketing design.
As my career progressed, it became obvious that hand lettering is my passion. It’s been an adventure and a never ending quest to create often, learn continuously and experiment regularly. I’m constantly trying new styles, taking new classes or switching up my medium to level-up my game and share the entire process along the way.
2. Tell me about your brand “CrashBoom Designs”, why did you start it and how long have you been in business?
When I was working at a design boutique, I started taking my lettering a little more seriously. I actually had the opportunity to incorporate my lettering into some projects, but with other responsibilities I didn’t get a chance to do it all the time at work. I started my lettering practice on my own time after work to hopefully get better at it. At that point I was just a beginner and super self-conscious about my skills, but I wanted some feedback and other people to bounce ideas off of. I didn’t want to show anyone, so I started a secret Instagram account that I didn’t tell any of my friends or co-workers about because I was embarrassed! That was about two-and-a-half years ago and it’s turned into a business!
5. What tips or advice would you give someone who wanted to start their own creative business?
Just start! There’s never going to be a “perfect time.” If I waited until I felt “ready,” I don’t think I would have ever done it. If you know that starting your own business is something you definitely want to do, just take a deep breath and jump. You don’t have to have it all figured out, but if you don’t start at all, then all the perfect details will sit idle in the notes app on your phone.
5. What is the most important thing you've learned since starting your business?
You have to stretch to grow. I know I’ve grown the most after I’ve put myself in situations where I would normally feel uncomfortable. I’m an introvert and I definitely have anxiety when it comes to meeting people and stepping out of my comfort zone. But I regularly go out of my way to try and meet new people. By doing this, I’ve surrounded myself with a network of kind and inspiring friends who only empower me to keep going and dream bigger.
Sending a huge thank you to April Moralba for participating in my first ever Coffee With Creatives interview! If you'd like to stay up-to-date on the latest interviews and Makers Gonna Make blog posts please subscribe!
You can learn more about April Moralba and CrashBoom Designs below:
Photos courtesy of April Moralba.